About The NPD Group: Client Testimonials from the Apparel, Automotive, Beauty, Consumer Technology, and Food & Beverage Industries
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Clients and Accolades
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Client And Accolades

Use the links below to find out why so many industry leaders rely on our consumer behavior and retail market expertise.

Clarins

"One of our primary uses of NPD data is to understand trends in the beauty business..."

Fishery Products International

“NPD has proven to be an invaluable resource for FPI over the past few years..."

Jones Apparel Group

“Without it, there’s almost no way to gauge your brand’s performance relative to the overall market...”

Hamilton Beach

"With both consumer panel and point-of-sale data available to us, NPD provides one of the broadest views of what’s really going on in the marketplace, especially for durable products..."

Starbucks Coffee Company

"The NPD information gives us a clear and broad picture of the quick service restaurant (QSR) segment of the foodservice industry, and specifically the coffee/donut and gourmet coffee categories..."

Coty Prestige

“NPD’s information has revolutionized our ability to view the marketplace..."

Nickelodeon & Viacom Consumer Products

“NPD data helps us make more informed business decisions about our properties, our partners, and our businesses..."

Empire Interactive

“NPD provides very powerful tools that allow us to drill into specific categories within our industry and easily retrieve the information we need. That enables us to make quick decisions and react rapidly...”

Warner Music Group

“WMG really values NPD’s integrity, sound methodologies, transparency, and above-the-board answers with respect to any concerns that may arise...”

Kodak Canada

“We use it to identify where our products are winning, where there are opportunities for growth, and whether or not our market share improves when we change our product and pricing objectives...”

Taco Bell/Yum Brands

"NPD data allows us to peel back from the average statistics to find data about mode, daypart, and household demographics like age and income - that’s where the real insight comes from..."

Shell Lubricants Americas

"NPD maintains updated information on industry trends and important economic changes that affect our customers. We are able to use this information to plan and focus our business in growth segments..."