Solutions

Our Retail Tracking Service provides unparalleled information on product movement at the point of sale, nationally and down to the store level.  We have the most extensive network of retail partnerships across all of the industries we track. Over 900 retailers representing more than 150,000 stores worldwide share their point-of-sale data.

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Get comprehensive market research on consumer behavior and attitudes across a wide array of industry sectors. Nearly 2 million individuals who are registered participants in our online consumer panel have agreed to provide this information. Our consumer tracking and behavior research provide a total market picture that encompasses activity at all channels.

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Custom market research lets you go straight to consumers for answers to your company’s toughest product development, advertising, packaging, and other business questions.  Many of our clients say the best part of doing custom research with us is that they don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.  Custom solutions can be used to test packaging, concept-test advertising, explore new concepts, change merchandising and brand positioning, assess celebrity endorsements, and more.

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Our Advanced Analytics capabilities can help you identify growth opportunities, make pricing and assortment decisions, and evaluate your new products and marketing programs – and they are tailored just for you. This expanded suite of customized analyses can complement and add value to the NPD data and perspectives you rely on. These capabilities stand apart, thanks to our analysts’ unmatched industry expertise and research experience, combined with robust data assets only available through The NPD Group.

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Analysts Services offer trend information, forecasts, and analyses developed by a global team of experienced analysts with extensive industry knowledge. Combined with other NPD information, these services offer a true end-to-end view of the industries tracked.  Our analysts businesses cover the display industry (DisplaySearch), solar and energy (SolarBuzz), and entertainment (In-Stat).

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We offer industry expertise and customized products and services for a wide range of industry verticals.  Through our proprietary databases and experienced team of experts, we are able to deliver an integrated view of each market we track and solutions tailored to address diverse business needs – from scorecarding to identifying new markets. Our vertical solutions serve more than a dozen industries, covering automotive, entertainment, fashion, beauty, food and foodservice, home and office, technology, telecommunications, toys, and sports. 

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